Gold Rush is the hottest Bear product on the market. Gold Rush is a powerful Butterscotch aroma that can be easily mixed with Fryer Grease at a rate of 1 oz when using clean grease or 2 oz in 5 gallons of heavily used fryer grease. This is what we recommend to start up your Bait Pile for the season. Simply pour the grease over your bait site and the Bears will track the grease all over the woods creating trails leading back to the bait site. Bears are known to hit Gold Rushed baits within 40 minutes even on NEW BAIT SITES!!! Simply add more Gold Rushed grease after a heavy rain or if you lose Bears to acorns or berries blooming. This product is a GAME CHANGER!